How To Increase The Size Of Your Campaign's Email List
If you are running a political campaign, you are going to need to be in contact with your supporters as much as possible in order to make sure that they do not lose interest in you and neglect to vote on the big day, as well as make sure that they continue to assist you with your campaign. One way to reach many people in a short period of time is to release regular email newsletters. These email newsletters can be sent to hundreds of people with a single click and help you keep in touch with people who expressed interest in your campaign and your volunteers alike. The bigger your email list, the more people you can reach. Here are some ways to grow that list.
1. Make Sure You Use Your Past List
If you have already run a campaign, regardless of whether or not it was successful, you are going to already have a list of emails that you can use. These are the emails of the donors that helped you with your campaign, your volunteer email list, and the list of people who merely wanted to talk to you at an event. Use a software service to upload this old list and merge it with your current list of people who you want to send your emails to. The software will make sure that you do not have any duplicates in your email address book.
Before sending out the email, use another software service to make sure that all of the old email addresses that are on your list are still working properly.
2. Create As Many Social Media Accounts as Possible
Next, create and maintain as many social media accounts as possible. The more you engage with the public, the more people are going to be interested in your campaign. Having a wide variety of social media accounts gives people several opportunities to engage with you and ensures that you hit every segment of the population that is currently using the Internet. On each of your profile pages, put a direct link to an email list signup.
3. Make Sure You Provide More On Your Website
Finally, you want people to visit your website for reasons other than your campaign. You want to make sure that you offer something else, such as DIY articles, recipes, craft plans, or simply stories that people might want to interact with. By providing people with something more on your site, you will increase the number of hits that your site gets each day. Make sure you include an email signup on every single page.
For more information, talk to a company that specializes in political campaign consulting.